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Greetings
Compadre!
What's with the new
name? Well, a dictionary tells us a "compadre"
is a close friend or associate, a companion. In
Spanish, Compadre is a term of deep respect,
akin to a Godfather. All these are accurate and
yet when the word Compadre is applied to our
company, it's so much more. Our new name says
we're friendly, we're loyal, and that we don't
take ourselves too seriously. But more
importantly Compadre says who we are to our
customers. It says that we take your business
very seriously. That we're your partner
and your ally.
So why the dog? Because in
addition to their legendary reputation as Man's
Best Friend, they also embody all the qualities
we aspire to as a company. A faithful companion,
always there, always ready to go. Eager to
please, energetic, trustworthy. Dogs are
inherently humble, ever-curious, unusually
resourceful. They're tenacious and predictable
in their moods, and those moods are always good.
We believe all the good things dogs bring to our
lives can also be brought to our company, and
therefore to yours. When you work with
Compadre, we've got your back.
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